You know that feeling when the outfit finally comes together? The dress you weren’t sure about suddenly works, the Tiffany & Co. earrings catch the light just right, and the perfume—picked up in a last-minute dash through Yas Mall—somehow ties it all together.
That was the vibe this Eid. It wasn’t just about dressing up, it was about choosing pieces that felt special and like a little main character moment. And Abu Dhabi, that energy was everywhere.
Running from March 26 to April 6, the capital’s Timeless Eid, Timeless Luxury campaign is for those who love to treat themselves to mark the season.
Led by the Abu Dhabi Investment Office (ADIO), the drive brought exclusive capsule collections, heritage pieces reimagined, and a beautifully made animated film that captured the kind of generational artistry that goes into creating the pieces at participating luxury houses.
Meanwhile, brands across the city fully tapped into the festive spirit with exclusive drops and seasonal edits. French-Moroccan label Casablanca debuted its Spring/Summer collection in the region with sportswear-inspired looks. Louis Vuitton rolled out LV Mirage, a capsule designed especially for the season. And over at Tiffany & Co., the HardWear collection made a strong case for gifting… or keeping for yourself, let’s be real.
And no Eid look is complete without a statement scent. This year, it was all about fragrances with a story. French house Henry Jacques honoured Sheikh Zayed’s passion for perfumery with three unique blends—Rêve d’Or, Rose Sultan, and Majesté—now available at Les Exclusifs. LOEWE Perfumes went the extra festive mile with embroidered pouches stamped with Eid Mubarak, and Vacheron Constantin dropped a serious collector’s item: the Celestia Astronomical Grand Complication, featuring a celestial map of the Abu Dhabi sky. Yes, it’s extra. Yes, we’re obsessed.
Eid might be over, but are there still reasons to treat yourself? Well, head to Abu Dhabi and that’s a guaranteed yes. Between the fashion, fragrances, and exclusive watches, the capital is bringing the best kind of shopping experiences this season. And honestly, that’s exactly how we like it.