Attention, fashion enthusiasts! Amidst Dubai’s extravagant boutiques, upscale stores, and the vibrant fusion of diverse fashion influences, a fresh shopping oasis has arrived to deliver a taste of European fashion to the heart of the Middle East.
Making a splash on JBR’s Beach Walk, Seidoro Boutique is quickly cementing its status as the newest fashion hotspot in the city, vowing to elevate the very essence of style along the beachfronts and cityscapes of the UAE.
Via @seidoro.boutique on Instagram
Seidoro Boutique stocks curated collections from European designers worn by icons like Beyoncé, alongside must-have party dresses and exclusive luxe swimwear that are unrivaled in the UAE. Notably, their latest collections took the spotlight at the runway shows of November’s The Penthouse x Cosmo ME Fashion Ladies Night.
Cosmo ME sat down with the founder of Seidoro Boutique, Dina Danylevska, to find out what Dubai women can expect from this exciting new shopping destination…
Cosmo ME: What inspired the creation of Seidoro Boutique?
Dina Danylevska: The idea to open Seidoro Boutique stemmed from my experience of relocating to Dubai and facing challenges in finding a diverse selection of products in local malls. I also noticed the absence of my favorite designers from Ukraine and Italy, such as FROLOV, Holy Caftan, Genny, who were globally renowned but not represented in Dubai. Wanting to bridge this gap and offer a unique shopping experience, I decided to establish Seidoro Boutique.
Surprisingly, local women in Dubai are well aware of the challenges in finding swimwear in December and the struggle to choose the right dress for dinners and parties. At Seidoro Boutique, our collections address these concerns by offering a diverse range of dresses suitable for any life occasion. We’ve carved a niche in designer clothing, featuring independent brands at affordable prices, ensuring that fashion is accessible to everyone.
Cosmo ME: Can you tell us more about your involvement in curating each collection – how do you decide on designers and labels, what qualities do you look for, and how do you ensure that every piece aligns with Seidoro Boutique’s commitment to quality and style?
Dina Danylevska: In addition to brand uniqueness and garment quality, I also consider several key characteristics when selecting designers for our collection. I prefer designers whose collections reflect the latest fashion trends and incorporate innovative elements. I seek diversity in styles to cater to the varied tastes of our boutique’s clientele.
Giving priority to young designers or brands that offer exclusive representation at Seidoro Boutique is essential. Considering the unique Dubai market, I choose brands that can adapt to the tastes and needs of women in Dubai.
Cosmo ME: What sets Seidoro apart as the sole stockist in Dubai for renowned international brands like FROLOV, LALLIER, Genny & Holy Caftan, and how do these partnerships contribute to the boutique’s identity?
Dina Danylevska: The collaboration with FROLOV, LALLIER, Katerina Rutman, Genny, and Holy Caftan allows Seidoro to curate a diverse and high-quality selection, providing customers with access to the latest collections and exclusive pieces from these renowned designers.
Cosmo ME: FROLOV, a couture-to-wear brand, is a highlight of Seidoro’s festive collection. Can you elaborate on why you chose this brand?
Dina Danylevska: I chose Ivan Frolov’s designs for my boutique collection because his dresses are not only globally renowned but also impeccably tailored, accentuating femininity and the beauty of the female form. The corset dresses, resembling works of art, showcase a perfect harmony with the body. Despite the brand’s worldwide fame, I appreciate how his creations effortlessly embody elegance. The range of AED 3000-5000 at my boutique offers an accessible opportunity for customers to embrace Frolov’s exquisite craftsmanship.
Kylie Minogue chose a couture dress, from FROLOV for the cover of her 16th album, “Tension,” adding a touch of glamour and high fashion to the music industry.
Ivan Frolov successfully debuted his new collection at London Fashion Week, marking a significant milestone as his first solo show in the fashion capital.
Beyoncé, a global music icon, selected one of Frolov’s dresses for a show in the UAE, highlighting the brand’s appeal to A-list celebrities and its growing prominence on the global fashion stage.
Cosmo ME: What do you love about European fashion?
Dina Danylevska: I appreciate European fashion for its timeless elegance. Additionally, the emphasis on quality materials and attention to detail contributes to a sophisticated and enduring aesthetic that resonates globally.
Growing up in Europe, I deeply resonate with European fashion. The inherent understanding I have developed for this style is rooted in its timeless elegance and the seamless fusion of tradition and innovation.
Cosmo ME: Why do you think Dubai women will love Seidoro Boutique?
Dina Danylevska: We offer unique collections that resonate with the cosmopolitan atmosphere of Dubai. With a special emphasis on VIP service, our boutique ensures an individualized and attentive approach. We organize exclusive events and collection presentations, providing our clients with the opportunity to experience new collections.
Seidoro Boutique is more than just a shopping destination; it’s a dynamic space where fashion enthusiasts can immerse themselves in a world of carefully curated luxury and style.
Cosmo ME: What has the welcome been like in Dubai since opening your store?
Dina Danylevska: Incredibly warm and positive! We’ve been embraced by the vibrant and fashion-forward community here. The enthusiasm and support from our customers have been instrumental in establishing our presence and contributing to the success of our boutique in Dubai.
Dina Danylevska, founder of Seidoro Boutique
Cosmo ME: What are your goals for the future of Seidoro Boutique? Any exciting plans for the future?
Dina Danylevska: We’re about to launch our online store, making it super easy for people in the UAE to check out and shop from Seidoro Boutique. Looking ahead, we’re eager to partner with designers from all over the world, adding a mix of styles to our collections.
Exciting events are also in the works for our customers – giving them a front-row seat to new fashion releases and special experiences. We’ll be actively participating in different events across Dubai to spread the word about our brand. Our big goal is to turn Seidoro Boutique into a global fashion hotspot, connecting with people everywhere and bringing a touch of creativity to the fashion scene.
Seidoro Boutique at The Penthouse x Cosmo ME Fashion Ladies Night
Find Seidoro Boutique at JBR, Sadaf 7, Dubai and on Instagram @seidoro.boutique