‘Meet the Beast‘ is *finally* in session and we couldn’t be more excited. If you don’t know what our new mini-series is, let’s give you a quick recap. We’re introducing you to our favourite MDLBEAST names, with BTS access to the creators and geniuses behind the long-awaited music festival.

With MDLBEAST‘s very own XP Music Futures conference just a week away taking place from 28-30 November, we’re curious to know more about all what it takes to create such a vibrant music program, and the region’s largest music festival.

This year, guests can expect to see Elyanna, Matthew Knowles (major,) former manager of the Swedish House Mafia, Amy Thomson, Jeddah-based rapper and hip-hop musician, Lil Eazy, and Dutch superstar DJ and Revealed Recordings founder, Hardwell at XP Music Futures.

So, who better to speak to than MDLBEAST’s very own Strategy Director? We sat down with Nada Alhelabi to get you all the necessary deets before the XP Music Futures conference just so you can know what’s coming up, what goes into the creation of MDLBEAST and what can you expect to see this year.

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Via @xpmusicfutures on Instagram

This year’s XP Music Futures is all about empowering and elevating the creative scene– with local, regional, and international artists set to brace the XP stages through creative and collaborative sessions.

Whether you’re looking to delve into the metaverse, learn more about how music can actually make the world eco-friendlier, or just want to network, the second edition of XP Music Futures has all you set.

MDLBEAST

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Not to mention, Nada goes deeper into what it’s like in the life of an everyday Strategy Director at MDLBEAST, what drives her, and how it feels to be apart of this major cultural shift happening in Saudi.

Press play on the below to give it a watch:

@cosmopolitanme 💥 Meet the Beasts, Part 1💥 Introducing Nada Alhelabi, the Strategy Director behind the region’s largest music conference. As we patiently wait for @mdlbeast and XP Music Futures to kick off, we've interviewed some of the biggest names behind the Middle East's iconic music festival, along with some BTS access to the creators and geniuses 🔥 XP Music Futures will be kickstarting Riyadh’s loudest week, running from 28-30 November, ahead of the giant MDLBEAST SOUNDSTORM festival, which begins right after from 1 -3 December. Music professionals and fans can get their tickets in the #linkinbio‼️ ##MDLBEAST##SOUNDSTORM#xpmusicfutures ♬ FUTURE HOUSE – Sergey Wednesday

XP Music Futures will be kickstarting Riyadh’s loudest week, running from 28-30 November, ahead of the giant SOUNDSTORM festival, which begins right after from 1 -3 December. Music professionals and fans can get their tickets here. And be sure to watch the first episode of ‘Meet the Beast’ on our Instagram reels and TikTok channel.